Privacy Notice

Who We Are

We Buy Cars Today Ltd (We Buy Cars Today) (‘we’ or ‘us’ or ‘our’) gather and process your personal information in accordance with this privacy notice and in compliance with the relevant data protection Regulation and laws. This notice provides you with the necessary information regarding your rights and our obligations and explains how, why and when we process your personal data.

We Buy Cars Today’s registered office is at Suite 36 88-90 Hatton Garden, London, EC1N 8PG and we are a company registered in England and Wales under company number 11087084 . We are registered on the Information Commissioner's Office Register; registration number ZA320423, and act as the data controller and when processing your data. Our designated Data Protection Officer/Appointed Person is Mr Mustansar Iqbal (Head of Information Technology and Data Compliance), who can be contacted at

Information That We Collect

We Buy Cars Today processes your personal information to meet our legal, statutory and contractual obligations and to provide you with our products and services. We will never collect any unnecessary personal data from you and do not process your information in any way, other than as specified in this notice.

The personal data that we collect from you is: -

  • Name
  • Home Address
  • Email address
  • Home Telephone Number
  • Mobile Telephone Number

We collect information in the below way: -

We collect this data when you complete an online application form on our website in order to get a vehicle valuation from our website. Our call center agents may also collect data from you in order to assist with obtaining a vehicle valuation or regarding the collection and payment of your car.

How We Use Your Personal Data (Legal Basis for Processing)

We Buy Cars Today takes your privacy very seriously and will never disclose, share or sell your data without your consent; unless required to do so by law. We only retain your data for as long as is necessary and for the purpose(s) specified in this notice. Where you have consented to us providing you with promotional offers and marketing, you are free to withdraw this consent at any time.  The purposes and reasons for processing your personal data are detailed below: -

  • To process transactions: Your information, whether public or private, will not be sold, exchanged, transferred, or given to any other company for any reason whatsoever, without your consent, other than for the express purpose of delivering the purchased product or service requested.
  • To send periodic emails: The email address you provide for order processing will only be used to send you information and updates about your vehicle collection and or our services provided. .

Your Rights

You have the right to access any personal information that We Buy Cars Today processes about you and to request information about: -

  • What personal data we hold about you
  • The purposes of the processing
  • The categories of personal data concerned
  • The recipients to whom the personal data has/will be disclosed
  • How long we intend to store your personal data for
  • If we did not collect the data directly from you, information about the source

If you believe that we hold any incomplete or inaccurate data about you, you have the right to ask us to correct and/or complete the information and we will strive to do so as quickly as possible; unless there is a valid reason for not doing so, at which point you will be notified.

You also have the right to request erasure of your personal data or to restrict processing (where applicable) in accordance with the data protection laws; as well as to object to any direct marketing from us. Where applicable, you have the right to data portability of your information and the right to be informed about any decision-making we may use.

If we receive a request from you to exercise any of the above rights, we may ask you to verify your identity before acting on the request; this is to ensure that your data is protected and kept secure.

Sharing and Disclosing Your Personal Information

We do not share or disclose any of your personal information without your consent, other than for the purposes specified in this notice or where there is a legal requirement. We Buy Cars Today uses third-parties to provide the below services and business functions; however, all processors acting on our behalf only process your data in accordance with instructions from us and comply fully with this privacy notice, the data protection laws, and any other appropriate confidentiality and security measures.

  • Online vehicle valuation data
  • Vehicle inspection and condition auditing
  • Email distribution
  • SMS distribution
  • Legal due diligence
  • Vehicle collection and movement (logistics)

Safeguarding Measures

We Buy Cars Today takes your privacy seriously and takes every reasonable measure and precaution to protect and secure your personal data. We work hard to protect you and your information from unauthorized access, alteration, disclosure or destruction and have several layers of security measures in place, including: -

  • SSL (256 bit encryption)
  • TLS
  • Encryptions
  • Restricted access
  • IT authentication
  • Firewalls
  • Anti-virus
  • Malware

Transfers Outside the EU

We Buy Cars Today utilize some products or services (or parts of them) that may be hosted/stored in non-EU countries, which means that we may transfer any information which is submitted by you through the website outside the European Economic Area ("EEA") for the below purposes: -

  • Development purposes  
  • Hosting services

Therefore, when you use our website, send us an email or contact us via telephone, the personal information you submit may be stored on servers which are hosted in non-EU countries. Where this is the case, we will take steps to ensure that those providers use the necessary level of protection for your information and abide by strict agreements and measures set out by We Buy Cars Today to protect your data and comply with the relevant data protection laws.

Consequences of Not Providing Your Data 

You are not obligated to provide your personal information to We Buy Cars Today, however, as this information is required for us to provide you with our services and legitimate commercial interests, we will not be able to offer all our services without it.

Legitimate Interests

As noted in the ‘How We Use Your Personal Data’ section of this notice, we occasionally process your personal information under the legitimate interests’ legal basis. Where this is the case, we have carried out a thorough Legitimate Interests’ Assessment (LIA) to ensure that we have weighed your interests and any risk posed to you against our own interests; ensuring that they are proportionate and appropriate.

We use the legitimate interests’ legal basis for processing our legitimate interests include contact and discussion with you, our customer in relation to sale of a  vehicle. This may and can include the discussion surrounding date and time, collection and payment of the vehicle and to discuss any queries , questions and or additional damages to the vehicle which have not previously been disclosed. We also require bank details of our customers to allow us to make payment for any vehicles we purchase.

How Long We Keep Your Data

We Buy Cars Today only ever retains personal information for as long as is necessary and we have strict review and retention policies in place to meet these obligations. We are required under UK tax law to keep your basic personal data (name, address, contact details) for 7 years after which time it will be destroyed.

Where you have consented to us using your details for direct marketing, we will keep such data until you notify us otherwise and/or withdraw your consent.



Occasionally, We Buy Cars Today would like to contact you with the products, services and promotions that we provide. If you consent to us using your contact details for this purpose, you have the right to modify or withdraw your consent at any time by using the opt-out/unsubscribe options or by contacting We Buy Cars Today directly.

If you consent to us contacting you with the above-mentioned marketing and offers, please submit your request by using the details given below to say how you would like to be contacted: -

  • Post       
  • Email    
  • Telephone    
  • Text Message (SMS)    
  • Telephone Call 


We Buy Cars Today will occasionally send you emails about the services we offer by email and SMS that have been identified as being beneficial to our customers and in our interests. Such information will be relevant to you as a customer and is non-intrusive and you will always have the option to opt-out or unsubscribe at any time.

If you would prefer not to receive above-mentioned marketing and offers, please submit your request using the details guiven below: -

I wish to opt-out of marketing 

Lodging A Complaint

We Buy Cars Today only processes your personal information in compliance with this privacy notice and in accordance with the relevant data protection laws. If, however you wish to raise a complaint regarding the processing of your personal data or are unsatisfied with how we have handled your information, you have the right to lodge a complaint with the supervisory authority.

We Buy Cars Today

FAO : Data compliance - Mustansar Iqbal


0207 183 2311

Email :